(Photo source:pexels.com)
One day, I was riding on my
bike at Dibrugarh town. Suddenly, a thought came to my mind that how the businesses
were doing on a busy day in Dibrugarh. I kept on checking out shops and other
small business entities. I could see either very less customers or no customers
at all. There are lines of similar shops selling more or less selling similar
things. When, I came to Dibrugarh in 2011
to join service, there were a few numbers of shops. The shops number has grown
but customers decline. E commerce is also greatly impacting them. Then, I
heard that one doctor started his clinic in a busy area and could get only one
patient in 6 months. Then, there is a spurt of MBBS students opting for APSC
exams in large numbers. It was not at all common. People are becoming doctors because their parents want them to be and there is no enthusiasm to learn more after the degree. So, business has become a
difficult path unlike social media hype of many people doing well in business. The number may be one in thousand !! Some people excel and the most of the
people fail. Especially, Assamese society is very service based and handful
people have done it big in business. We have no role model. It will take time to learn the tricks of the trade. Therefore,
I have understood that common business which everyone is doing will not click
and will not fetch good money to live a comfortable life because, I can see
common business owners are just living hand to mouth. Furthermore, our society
is very price sensitive and there are thousands others to sell the same thing
always five rupees less than you!!
USA is number one in the
world because it has large businesses earning money for the country but the
money is not earned through “jugaad”. The new business ideas are backed by
knowledge. The knowledge comes from research and development. The current
market disruptor Open AI in AI field is born out of knowledge not by some kind
of cheap trick. Similarly, we too have to be knowledge based economy. Businesses
should be backed by new research. Then only, one can earn big money and provide
jobs. We need to remember “Goddess Laxmi follows the Goddess Swarasati*.”
Special note: As per Indian mythology
and belief, Goddes Laxmi is Goddess of wealth and Goddes Swarasati: Goddess of knowledge.
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